Learnings from the OMR Conference

YouTube OMR 2018

5 simple truths from attending one of the worlds largest online marketing conferences

 

The OMR (Online Marketing Rockstars) Conference which took place March 22nd to 23rd in Hamburg, Germany with its 40,000 attendees, 300 exhibitors and over 300 speakers was a pretty overwhelming experience. I listened to great speakers like Lars Silberbauer, Social Media Director at Lego or Andreas Briese, CE Partnership Director at YouTube, pitched on the stage of the Next Media Accelerator and explained what my company tubics does (= a YouTube SEO platform) about a hundred times.

 

But here’s 5 very simple learnings that I took home from this massive event:

 

  1. Video is everything

As the founder of a YouTube tech startup my opinion may be a little biased but no matter if you looked at the big booths of Facebook and Google, big agencies or startups that connect influencers to brands everybody seems to position himself as an expert for video content. There was even a conference tour dedicated to the topic of video marketing. The NY Times claims that we already entered the “post-text future”.

 

  1. MarTech is not dead

As a Software Tool that could be categorized as MarTech (= Marketing Technology), we heard several times that the big time of MarTech is over. Investors rather like to talk about AI or blockchain. But looking at the numerous successful MarTech companies that just start to reach a mainstream audience and to make serious profits it looks like the trend for MarTech will be going upwards for quite some more time until we will see any signs for consolidation or decline. I don’t know exactly what’s the percentage of service-based vs. software-based companies among the over 300 exhibitors of OMR but I would say that the majority were software businesses.

 

  1. Online Marketing companies need to specialize

While companies, people, and budgets in Online Marketing are getting more and bigger it increasingly gets more difficult to be an overall expert in Online Marketing. The larger the cake gets the more it makes sense to specialize in one of the many different disciplines (performance marketing, search, SEA, analytics, social media management) that Online Marketing covers.

 

  1. Traditional marketers and publishers are deeply afraid of the future

While many media agencies, publishers or traditional advertising agencies see their customer base eroding and their budgets shifting towards digital, smart agencies start to look for partners to stay competitive and ways to shift or nurture their business models.

 

  1. Digital Marketing Conferences are a very physical affair

In spite of that, there are thousands of people at an online marketing conference that stare into their smartphones or take photos or videos for their blogs and social media, those that get out the most of their presence on such a conference are for sure those that have the most in-person meetings with potential customers. And the most crowded booths were the ones with the best beverages.

 

8 YouTube Keyword Tool Alternatives in Review

Since Google has shunted its own official YouTube keyword tool in 2014 there’s a lot of guessing about finding the best tags for YouTube videos.

youtube keyword tool alternative

This comparison of YouTube keyword tool alternatives gives you an executive summary on:

  • What tools are now in the market?
  • Which features do they offer?
  • What’s included in the free version?

Learn All About the Top 6 YouTube Keyword Tool Alternatives

The right keywords are crucial to get more views. The best tags for your YouTube video make your video found better and suggested more often after similar videos. But how can you find them? There’s a bunch of tools out there  and – yes – we are also developing one 🙂 

Make yourself an opinion with this market overview and feel free to send us a wishlist in the comments!

SeoChat is a collection of free SEO tools. For YouTube it provides keyword suggestions based on YouTube Autocomplete.

Upon entering a search term you receive related keywords. Search volumes are only available when you go for the Pro Plan. The user can export (.csv) or copy/paste these keywords to YouTube. The free version includes:

  • keywords (limited number)
  • TXT export
 

This is the tool we ourselves are launching! tubics‘ YouTube keyword tool let’s you sync your YouTube channel’s metadata and gives you keyword suggestions based on data provided by YouTube, Google and Bing. 

The free version will include: 

  • unlimited keywords
  • search volumes
  • intelligent keyword analysis and optimization advice
  • keyword ranking
  • keyword editing (via drag and drop)
  • YouTube sync
If you are interested to I’ll send you an invite to our beta! Just drop me a short message (LinkedIn, email). Give it a try 🙂
 
 

The swiss knife for keyword suggestions. Keywordtool.io offers keyword suggestions for Google, YouTube, Amazon, Bing and App Store. 

With regard to YouTube suggestions Keywordtool.io refers to  YouTube Auto-Complete data only. 

The free version includes:

    • keywords (limited number)
    • Filter by language and country
    • questions that include the keyword

Keywordtool.io’s questions feature is a good way to get long-tail keywords.

However, the Google search volume of a specific keyword and the keyword competition is only visible with a paid subscription. If you want to include the keywords in your video you can export them as a CSV or XLS file and afterwards copy-paste them to YouTube.

  

TubeBuddy is a very powerful  YouTube channel management suite. One of its use cases is keyword research. TubeBuddy calls it Tag Explorer and Suggested Tags.

TubeBuddy works as a browser plugin. The free version includes:

  • 3 most popular YouTube keywords of top ranking videos
  • 5 keywords suggestions to get better found on the Internet
  • 5 keywords suggestions to get more suggestions
  • red-green color scale for search volume and level of competition
  • direct adding of keywords

TubeBuddy’s keyword suggestions for are based on (1.) the views received from a specific search term in YouTube, (2.) tags used by similar top ranking videos and (3.) Words used in this video’s title and description (first 200 characters).

TubeBuddy’s YouTube keyword suggestions for ‘Recommended Videos’ are based on (1.) the views received from this search term in YouTube, (2.) the tags used by videos related to this one and (3.) the words used in your channel’s title.

VidIQ’s browser plugin provides a helpful SEO checklist directly in the YouTube interface. Apart from this checklist VidIQ enriches the video title, description and tag interface.

By the time this review was made the quality of keywords appeared to be rather weak. They terms are very generic. The data source might be Google AdWords. Besides VidIQ recommends keywords of related videos – I assume if many people follow these suggestions YouTube wouldn’t really appreciate this.

Other languages apart from English aren’t really supported: when language is set to German the tags suggested are in English.

Another YouTube Keyword alternative that’s sometimes mentioned is the “Keyword Tool Dominator”.  The software offers a free version for finding long tail YouTube keywords.

The service is limited to 3 search requests per day. When you reach the quota of 3 you either have to wait for 24 hours or sign up to Dominator’s premium service. 

Keyword Tool Dominator’s free version includes:

  • 3 search requests per day
  • unlimited results
  • CSV export
The data is solely based on YouTube Autocomplete.

YouTube Keyword Tool Alternatives without a Free version

Apart from these tools there are also some tools in the market that only offer paid versions e.g.

Your Feedback Wanted

Tell me which YouTube keyword tool alternatives I have missed! I’ll give it a review and add the tool to this list. 

I’ll also love to hear your thoughts on the tools: What you love! And what you are missing!

The tubics year 2017 in review

We are thankful and proud that we belong to the lucky group of startups that not only survived their first year but also have a small but great team, a working product, and some promising traction. In retrospective we managed to achieve quite a lot in 2017, especially considering our limited resources. But let’s start at the beginning!

January

Matthias Funk and I were getting comfortable in our new office at INiTS Gründerservice, one of the most respectable incubators in Vienna – right next to some other great startups like Stromkind, ondewo and Tubolito.INiTS decided to support tubics further with additional grants and consulting (thank you Irene FialkaEva Arh and Valentin Aschermann).

February

 Our business was officially incorporated. We got some very good feedback on our solution from potential customers who were willing to challenge their status-quo on how they manage their YouTube videos.By that time our vision was still demonstrated with a simple but nice looking click-dummy. These early customer discovery interviews taught us a lot about how big companies like Erste Group, Microsoft or Henkel were dealing with YouTube and shaped the vision of our product.Following the positive feedback we decided to make tubics real and were looking for a technical co-founder.

March

 With the help of some contacts and Facebook we met Matthias Posch, who got to be our co-founder and CTO. Not only did he save us from early wrong decisions on the technical side (now we work with AngularJS / NodeJS) but he soon became absolutely irreplaceable because he complements us in so many ways.He did what we dreamed about: he made our product a real thing.The main challenge was that Matthias still had to finish another project in Hamburg. So we still depended on external developers to a large extent.

April

 Claudia Eder was invited to pitch in front of the Austrian Angel Investors Association (thank you Lisa Fassl).The pitch was successful meaning that we got in contact with one of our angels there and started negotiating our first financing round.

May

 We were informed that the tubics project was accepted for a FFG grant. With this positive outlook we started to look for an intern. We also talked to several potential business angels and learned a lot about pitch decks, term sheets and investor expectations.

June

 Florian Kampichler joined our team as a team assistant and immediately started to pay off.With Florian’s help we started to screen YouTube channels of Austrian companies and initiated an email campaign which turned out to deliver some impressive results: Within 2 months we contacted 160 companies, got 79 answers, 36 demos (some in person, some on the web) and 10 companies who participated in our pilot program including big names like Hilti, L’Oreal or Lidl.Also in June we were able to close our angel round.

July

 We started product tests with the videos of our first pilot customers and learned a lot about what we needed to adapt.The list of things we needed to fix and develop before launch grew instead of shrinking. We realized we had to postpone our launch which was due at the end of August for a month or two.Anyway, we were very satisfied with the positive feedback to our pilot program and learned heaps on YouTube optimization.

Matthias Posch

August

 Big focus on product development. We saw that many things already worked.Several still didn’t but now the progress was ever more visible. We knew we’d soon be there. In order to launch a product not only for ourselves, we contacted even more potential customers.And we did first case studies with the optimization results of our pilot customersyoutube optimization case study

September

 Matthias Posch finally started to work full time on tubics and at the end of September we had our first product version that we dared to show to other people.To celebrate the launch we invited the greater team and friends to a garden party in the hills surrounding Vienna.Claudia was invited to pitch at the PIRATE Summit in Cologne which gave us the opportunity to connect to several German and international investors and other great startups.

October

 With our product finally launched we had many sales meetings and product demos.We were equally busy with collecting the feedback of these meetings, adapting the product, writing offers and keep our sales pipeline growing.Faced with the challenge that so far we didn’t consider our product and sales process as scalable we came up with some strategies to work in that direction.

November

 Our sales efforts started to show results and we could sign contracts with great companies like Rosenbauer Group and Österreich Werbung.Also several of our pilot customers decided to go on using tubics in order to upload and optimize their YouTube videos.

December

 Further orders came in and by the end of December we had more than 20 channels managing more than 30.000 videos. Time to relax and spend some time with our families.startup milestones Overall, last year has been challenging but also very rewarding. We are grateful to all our supporters and that many things turned out to work well (like team and product choices). But of course, we just started and have huge plans for 2018!If you want to support us to develop an even greater product, want to know more about how you reach more views on YouTube, need any help on YouTube in general or have other questions, just reach out!+++Special 2017 thanks also go to: Matt Cloy for constant support and guidance | Niko Alm for connecting us with our angel Dieter | Stefan, Mandana, Monu and Vitaly for coding | Chrillo for backing up | Alex for being our first trustful SaaS customer | Flo Steinhart for legal support | Filip Zganjer, Flo Bauer and Rudi Lindenhofer for challenging | Frank Westermann, Michael Kamleitner, Flo Dorfbauer for inspiration  —  Thanks a lot to all of you!