YouTube’s ‘Hero, Hub, Help’ Content Planning Framework for Brands: What exactly is video content strategy? On YouTube, it involves the research, development, planning, creation, delivery, and management of your video content.
YouTube Marketing Blog
Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.
The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video — or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays’ most important success factor for YouTube thumbnail design.
YouTube channels of well-known companies can appear like a video content graveyard – disorganised, under-utilised, and even embarrassing – filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.
What makes a YouTube Brand account different? The difference of having a standard YouTube channel and having a YouTube Brand Account is that with the
There are 6 easy steps for the creation of your YouTube brand channel. A branded channel is a way to connect with fans, audiences and customers. It represents you as a brand and gives you the opportunity to create a tie between your product or service and your audience.