YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

youtube thumbnail design how to
YouTube Branding

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video — or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays’ most important success factor for YouTube thumbnail design.

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YouTube for Brands

10 YouTube Mistakes Most Companies Make

YouTube channels of well-known companies can appear like a video content graveyard – disorganised, under-utilised, and even embarrassing – filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?

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official youtube keyword tool
YouTube SEO

What Happened to the YouTube Keyword Tool?

In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.

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youtube case study samsung.001
Case Study

YouTube Case Study – Samsung

Learn how Samsung could grow their video views and watch time without the use of any paid media.
The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.

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YouTube OMR 2018
Allgemein

Learnings from the OMR Conference

5 simple truths from attending one of the worlds largest online marketing conferences   The OMR (Online Marketing Rockstars) Conference which took place March 22nd

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