Football clubs become media businesses in their own right. The way they make money is changing from a typical sponsorship model towards one more focused on content creation and distribution. YouTube provides football clubs access to 95% of the world's population. That way it is the go-to platform to reach fans across the globe and offer sponsors video marketing packages that help clubs to monetize.
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YouTube is a very popular broadcasting channel that people can spend a lot of time on these days. Nonetheless, this nearly unlimited source of entertaining content is becoming more and more indispensable for social media marketers working for football clubs. According to studies, 48% of them plan to add YouTube to their marketing strategy in the next 12 months. While some football clubs think their audience isn't on YouTube, the numbers proving otherwise speak for themselves: one-third of online activity is spent watching videos and YouTube has more than 1 billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. Football clubs all around the world can reach their fans and provide them with hours of entertaining content.
With Youtube, your natural referencing will improve. The first good reason to launch yourself on the platform is that it can boost your SEO. Indeed, search engines prefer, when relevant, the display of videos in the search results of Internet users. On social media, there's nothing worse than inconsistency. To create an effective YouTube channel for your football club, you'll need to ensure that you're posting at an optimal pace. To do this, nothing better than to work on an editorial line that will allow you to organize the posting of your YouTube videos according to the events of the year (match day, world cup…) and your possibilities. Your success on YouTube will depend directly on your ability to create a close relationship between you, your football club, and your audience. To do this, you must address your fans on YouTube as if they were in front of you.
Pre-match conferences are amongst the biggest football clubs' videos trends on YouTube. Manchester United football club does that well. They also have a successful playlist with videos showing their first team highlights. Arsenal football club is also thinking about their feminine team with a playlist dedicated to them. Other football clubs such as PSG have a playlist called break time in which they post videos of interviews with their players, coaches, and other football club personalities. Another format that works really well is compilations videos. For example, the FC Bayern Munich football club has a compilation playlist of the best goals. Atlético Madrid Football Club also uses its YouTube channel to broadcast advertisement spots in order to reach new fans and to provide its
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