November 23, 2021
Thanks to Socialblade, it’s not hard to get top lists of any country’s most popular YouTube channels. However, we did not find rankings of YouTubebrand channels.Since at tubics, our mission is to make YouTube work for business purposes, we wondered: why not create these lists ourselves? We have expertise in the field and all the data available to not only sort channels by views (how it’s usually done) but to adjust the rank by additional factors.Here is our Top 100 YouTube brand channels in Austria. If you want to know the criteria and how the list was created, scroll down to find a detailed explanation.
Top 100 YouTube Brand Channels in Austria
Criteria & Method of Top 100 List Creation
In the following paragraphs, we will briefly explain how the companies and YouTube channels were chosen. Moreover, the tubics formula is broken down together with the whole research process.
Companies selection
There were two main criteria when it came to companies selection. A brand, enterprise, or organization would end up in the list if it:
- has a turnover of more than $200m/year
- has headquarters in Austria
YouTube channel selection
In some cases, international companies have channels that are run by different country divisions. If there were no other options available, we added them to the list since they still belong to an Austrian enterprise.
The tubics formula
The tubics formula was created to make the top 100 list fairer. Why? Many big brands heavily use ads on YouTube channels, which undoubtedly brings them to the top of the list. While ads create views and every video view counts, we wanted to give a bonus to brands that manage to upload very engaging videos.We took the total number of views on a channel as the primary sorting criteria. Top 100 channels were then assigned points for the rank – 100 points for ranking 1st, 1 point for ranking last.As mentioned earlier, total views don’t always represent well the organic success of a channel. That’s why points are deducted based on three factors:
- subscribers (hardest),
- comments (middle),
- interactions: likes + dislikes (weakest)
The maximum achievable score is 100, where the channel is ranked #1 by total views, has 100 points, and all three factors don’t result in points deduction (subscribers, comments, and interactions’ ratio to views are above average).
List creation method
Now that you know how the selection was made, here is the step-by-step process that we followed:
- Research Austrian companies that meet the criteria stated above.
- Find corresponding YouTube channels.
- Gather data on subscribers, total channel views, total number of comments, likes, and dislikes.
- Calculate the tubics score for each channel.
- Get the final list by sorting channels by tubics score from highest to lowest.
Do you have any questions regarding the formula or the process itself? Or would you like to have your brand channel added to the list? Then let me know in the comments below or get in touch here. 👇🏼If you want to learn more about video marketing strategy, make sure to download our free YouTube marketing guide for business.
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