YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding, and audience development.

YouTube Shorts in 2025 - What works and what doesn't
YouTube Marketing

YouTube Shorts in 2025 - What works and what doesn't

YouTube Shorts now drive more than 200 billion daily views, but YouTube’s updated view-counting system means creators must rethink their approach. This article explains the difference between regular and engaged views, what formats perform best in 2025, and how brands can adapt to sustain long-term Shorts growth.


Celine Bertomeu 's avatar

Celine Bertomeu

October 22, 2025

YouTube SEO: The Ultimate Guide to More Views in 2024
YouTube SEO
February 1, 2024

YouTube SEO: The Ultimate Guide to More Views in 2024

If you want to find out how to increase your rankings on YouTube, you’ve come to the right place! This is the ultimate step-by-step guide to YouTube SEO and ranking optimization in 2024.

5 Ways to Enhance Your Video Marketing Strategy with ChatGPT
YouTube Marketing
March 2, 2023

5 Ways to Enhance Your Video Marketing Strategy with ChatGPT

Incorporating AI into your video marketing strategy can provide a wealth of benefits, and ChatGPT is a powerful tool that can help streamline your content creation process. In this blog post, we'll explore five ways you can use ChatGPT to generate ideas, research trends, create scripts, optimize your videos for search engines, and create captions and subtitles. Plus, we'll share a bonus idea at the end!

The Ultimate Guide to Video Editing Software: Free, Paid, for Beginners, and Experts
YouTube Marketing
January 19, 2023

The Ultimate Guide to Video Editing Software: Free, Paid, for Beginners, and Experts

When it comes to editing videos, finding the right software can be overwhelming. From free and open-source to paid premium options, many choices are available on the market. In this post, we will look at some of the best editing software for different projects and skill levels.

YouTube Changes 2023 - Is Your Channel Prepared?
YouTube Marketing
December 28, 2022

YouTube Changes 2023 - Is Your Channel Prepared?

YouTube is set to roll out a number of exciting changes in 2023 that have the potential to greatly impact the way creators create and share content, as well as the way viewers discover and engage with that content. More on that in this blog post.

YouTube for Brands: How to Maximize Conversions Through Video
YouTube Marketing
December 7, 2022

YouTube for Brands: How to Maximize Conversions Through Video

Selling on YouTube is advantageous because it provides businesses with a platform to reach millions of potential customers, create captivating content that resonates with the target audience, utilize call-to-actions and other tools to maximize conversions from viewers into customers, track and analyze performance metrics in order to optimize content for better results over time. How to do it right? More in this blog post.

How to Control Third-Party YouTube Ads on a Brand Channel
YouTube Marketing
December 5, 2022

How to Control Third-Party YouTube Ads on a Brand Channel

Are you managing a brand's YouTube channel and want to control ads shown before, during, or after your videos? Continue reading for step-by-step instructions.

5 Ways to Generate YouTube Video Ideas + Bonus Tip!
YouTube Marketing
October 18, 2022

5 Ways to Generate YouTube Video Ideas + Bonus Tip!

Don't know what videos to shoot next and are looking for a way to generate YouTube video ideas? Are you committed to uploading regularly, but you always sit in front of a blank page and don't know what to do next? In this blog post, I want to show you how to generate ideas that fit your YouTube channel and attract new viewers.

What Do Impressions Mean on YouTube?
YouTube Marketing
August 17, 2022

What Do Impressions Mean on YouTube?

Views, watch time, impressions… YouTube Analytics has dozens of metrics that help to understand your channel performance. In this blog post, we discuss impressions and why they are important on YouTube.

Video Marketing In Luxury Industry: Huber Watches
Case Studies
August 8, 2022

Video Marketing In Luxury Industry: Huber Watches

What is it like to do video marketing in the luxury watches industry? To find out, we talked with Manuel Müller, the CEO of Huber - a retailer of luxury watches.