Proprietary Tubics Metric: This metric is calculated based on the channel's views, likes, comments, and subscribers.
D+
Position in the industry: Beer Brands
7th
Subscribers
27K
View Count
42M
Video Count
5
YouTube Statistics for Beer Brands
Average statistics for the Miller Lite YouTube channel
Industry Average
Best in class
Upload Frequency
1 per month
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Video Length
21s
3min.
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Subscriber Growth
-0.37%
+1.48%
+0%
Content Territory
A list of keywords & their search volume that your competitors rank well for, but you currently do not.
miller lite
110K
beer lover
6.6K
responsible drinking
9.9K
celebrate responsibly
140
21 plus only
-
official channel
15K
ritual
4.1M
sports and beer
170
all stars event
170
commercial advert
27K
advertising campaign
27K
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Description
The Miller Lite channel is clearly trying to promote responsible drinking, given its association with a well-known beer brand. The videos have an upbeat and fun tone that uses sports, humor, and other...
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elements. One video shows David Ortiz and Jorge Posada performing a "ritual" to open cold beers, while another features J.J. Watt, Luke Wilson, and Reggie Miller having some laughs at the bar. The channel is simple but straightforward: enjoyment with responsibility, time spent with close friends, and drinking responsibly for sure. Of course, producers stress that this attitude towards "drinking responsible" matters too. In fact, if viewers under 21 years old leave comments, they delete them immediately - parents or guardians should be aware of this. However, it's a sign to the adult audience who they want to manage: if you are over 21 and like having fun with a relaxed mindset, I strongly recommend checking out their channel.