| 1 |  | Huda Beauty | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 4.1M | + 0 %
| United States | - | | |
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| 2 |  | Fenty Beauty By Rihanna | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 1M | + 0.98 %
| United States | - | bronze all ova collection - | |
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| 3 |  | Charlotte Tilbury Beauty | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 841K | + 0 %
| United Kingdom | - | fragrance collection of emotions - | |
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| 4 |  | MAC Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 653K | + 0 %
| United States | MAC Cosmetics' official YouTube channel is a treasure trove of content dedicated to all things beauty. Through this channel, MAC Cosmetics shows its efforts in emphasizing one's own and unique identity regardless of age, race or gender by using masks as well as detailed information on everything from makeup products.
MAC Cosmetics' YouTube channel features photographs and videos featuring Asians, Caucasians, Black people which demonstrates MAC Cosmetics efforts to highlight one’s own identity across all ages and races.
MAC Cosmetics has a wide range of products that create their image and are outside the trends in fashion, allowing you to emphasize your uniqueness without being bound by any specific look or style.
This YouTube channel also presents MAC Cosmetic's full lineup with detailed information about all its product lines including how to use makeup correctly and effectively using MAC products.
MAC Cosmetics shows their efforts in emphasizing one’s own emotions across all ages and races by highlighting the right way of applying make-up and introducing MAC's merchandise from this YouTube channel, which is a great source for useful information that comes directly from experts at MAC.
MAC Cosmetics showcases its efforts in emphasizing one’s own identity across all ages and races with photographs and videos featuring Asians, Caucasians as well as Black people while introducing new trends at MAC. | all ages all races all genders 50 pro artists collaboration - mac studio fix foundation 33K skincare ingredients 9.9K pearl skin makeup trend - | |
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| 5 |  | COVERGIRL | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 573K | - 0.17 %
| United States | - | beauty tips and tricks 1K | |
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| 6 |  | i love makeup. | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 483K | - 0.21 %
| United States | i love makeup is a unique YouTube channel that combines fun and education for everyone. The creator of this channel brings together celebrities, entertainers, lifestyle experts, and makeup artists to share their perspectives on the beauty world. With its fresh content offered by various shows, it delivers both sociability and fun while also delivering information.
From celebrity-led tutorials such as Manny MUA (Manny Mu) or Tati Westbrook to comedians like Miranda Sings and Colleen Evans taking center stage, i love makeup is guaranteed for its variety of casts that bring entertainment value to the table. The collaboration between beauty experts and funny women guarantees content filled with substance and enjoyable humor.
i love makeup also does not disappoint when it comes to tutorials on beauty or sketching out famous people in a lighthearted way. It captures their essence, keeping viewers engaged enough that you can watch multiple videos back-to-back without feeling weighed down.
I highly recommend the i love makeup YouTube channel for anyone seeking fun and informative content all at once. I admire its uniqueness of imparting knowledge about beauty while ensuring entertainment value is guaranteed to viewers. | estee lauder companies 50K prestige beauty brands 140 | |
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| 7 |  | Avon | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 329K | + 0.3 %
| United Kingdom | - | beauty is more than skin deep 260 skincare routine for dry skin 33K | |
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| 8 |  | maybellinenewyork | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 318K | + 0 %
| United States | - | beauty tips and tricks 1K drag queen transformation 8.1K | |
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| 9 |  | Bobbi Brown Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 301K | + 0 %
| United States | - | long wear cream shadow stick 1.6K peach makeup essentials - | |
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| 10 |  | realtechniques | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 299K | - 0.33 %
| United States | - | | |
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| 11 |  | Rosie Huntington-Whiteley | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 216K | - 0.46 %
| United States | - | rosie huntington whiteley 823K | |
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| 12 |  | Benefit Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 200K | + 0.5 %
| United States | - | | |
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| 13 |  | Glossier | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 193K | + 0.52 %
| United States | - | | |
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| 14 |  | Makeup Revolution | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 175K | + 0 %
| United Kingdom | - | | |
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| 15 |  | Urban Decay Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 155K | - 0.64 %
| United States | - | urban decay cosmetics 3.6K all nighter setting spray 33K | |
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| 16 |  | NYX Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 151K | + 0.67 %
| United States | - | cardi b x new york x cosmetics - | |
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| 17 |  | e.l.f. Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 126K | + 0.8 %
| United States | - | beauty tips and tricks 1K cruelty free skincare 3.6K | |
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| 18 |  | Bobbi Brown UK | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 117K | + 0 %
| United Kingdom | - | vitamin enriched serum 50 | |
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| 18 |  | revlon | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 117K | + 0 %
| United States | - | beauty care products 2.9K | |
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| 20 |  | Make-up Designory | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 110K | + 0 %
| United States | - | special effects makeup 12K | |
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| 21 |  | Aveda | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 105K | + 0 %
| United States | - | curly hair don't care 590 | |
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| 22 |  | Estee Lauder | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 96K | + 0.21 %
| United States | - | | |
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| 23 |  | Clinique | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 86K | + 0 %
| United States | - | dermatologist approved 320 lip and cheek color pairing - underrated skincare ingredients 50 fortifying your skin barrier - strong support system for skin - monochromatic makeup look 590 high impact shadow play eyeshadow sticks - visibly repair wrinkles - smart wrinkle cream spf 30 - hyperpigmentation treatment 74K fine lines and wrinkles 5.4K | |
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| 24 |  | Lancome USA | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 78K | + 0 %
| United States | - | skincare routines with peptides - celebrity approved products - | |
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| 25 |  | The Body Shop | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 56K | + 0 %
| United Kingdom | - | # edelweiss sourcing story - # jamaican black castor oil 74K # bamboo make up brushes 50 # sun kissed summer skin - # glowing skin essentials 70 # overnight face mask 5.4K # dry skincare solutions - | |
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| 26 |  | Rimmel London | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 53K | + 0 %
| United Kingdom | - | | |
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| 27 |  | IT Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 42K | + 0.24 %
| United States | IT Cosmetics is a beauty brand that has gained renown in the beauty industry for developing problem-solving cosmetic and skincare products. IT Cosmetics' YouTube channel shares beauty tips, tricks from experts, and demonstrates their line of products through various tutorials and demos to gain popularity. This channel also covers product launches, new items, and behind-the-scenes stories.
One standout feature is the video series called "Confidence at Work," which IT Cosmetics offers to help women build confidence in challenging situations. These collections are meant to aid those who want to maintain their self-confidence even when facing difficulties and making decisions, where having confidence plays a vital role. The IT Cosmetics YouTube channel shares insights and advice from beauty professionals on various topics ranging from dealing with minor inner critics to regaining self-confidence.
IT Cosmetics' dedication to the importance of grooming is evident in their YouTube channel, where they showcase its Bye Bye Serum line that helps address a range of skin concerns, including dark spots and dullness of the complexion as well as pores. The Superhero Shadow Sticks Kit is one of IT Cosmetics' most popular items on YouTube, known for creating simple yet eye-catching eye makeup looks.
The IT Cosmetics YouTube channel offers reliable advice on beauty and skincare routines while developing it to different types of skin. The IT Cosmetics YouTube channel serves as a gateway to promote its line of products and inspire women to be confident in their own skin, moving them away from minor inner critics. | beauty tips and tricks 1K natural glowing skin 8.1K | |
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| 28 |  | theBalm Cosmetics | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 35K | - 0.28 %
| United States | - | | |
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| 29 |  | Maybelline New York Australia & NZ | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 35K | - 0.28 %
| Australia | - | | |
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| 30 |  | The Body Shop UK | |
| Subscribers | Subscribers Change | Country | Description | Content Teritory | | 34K | + 0 %
| United Kingdom | - | plastic pollution awareness 320 christmas gift ideas 246K | |
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Data as of 2024-07-16 
Proprietary Tubics Metric: This metric is calculated based on the channel's views, likes, comments, and subscribers. 