Students choosing where to pursue their higher education is a process that requires much thought and a lot of research. Most students nowadays use YouTube as their main source of media so establishing a strong presence on this platform can quickly result in an invaluable asset.
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Business Schools on YouTube
Over the past decade YouTube has risen to over a billion users and has become the 2nd largest search engine in the world. A lot of Business schools have established themselves on YouTube already so it is necessary to build a strong subscriber base to be able to stick out amongst the competition. If taken seriously YouTube can quickly develop into one of the strongest recruitment sources and marketing platforms for your school with no cost at all to have a channel and upload. However, with YouTube having such a large user base it is often difficult to be able to reach your intended audience and if you want to grow your channel rapidly its best not to tackle YouTube alone and turn to some professionals. That's why Tubics exist, with YouTube’s number 1 search engine optimization tool we here at Tubics can help ensure that your school is optimizing its reach, views, and view time.
Business School Marketing on YouTube
There are more business schools in the world than you can even think of so standing out amongst all of them is an extremely difficult barrier to break down. That's why YouTube has become such a huge opportunity that schools are jumping on. YouTube allows schools to display their achievements that students have accomplished throughout history to better showcase their reputation and success. Every student is different when it comes to what they're looking for out of a school so having a large set of diverse content is pivotal to the success of your channel. It is also important to have a good mix of educational videos along with them being very entertaining and fun to watch to capture the audience. YouTube allows schools to put on full display what experiences, achievements, and facilities that their university brings to the table.
Trends in Business School Marketing on YouTube
Business schools all across the globe have made their presence on YouTube well known, displaying a wide variety of content that their school offers their students. Stanford Graduate School of Business has a channel that is almost 1.5M in subscribers and posts numerous times throughout the day. Stanford has posted videos showing students the once in a lifetime opportunities their university offers such as attracting speakers amongst the likes of Oprah Winfrey to come speak at their school. Harvard Business School has also brought in a subscriber base of over 500k through posting videos that give students an inside look into what their classes are like.
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