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Because of its popularity and functionality, YouTube can be an effective marketing channel for businesses but also for your National Football Team. Your National Football Team can use YouTube to launch or promote products, express your team's "personality," keep an eye on reviews, provide customer service and help your customers spread the word about your National Football Team. Teams that have subscribers or are part of a community can use YouTube as a tool to share and interact with their fans. YouTube gives you the opportunity to revisit successful events by showing video footage of them to people who were not there or who want to remember what happened. So what better way to remember successful matches then creating a YouTube channel for your National Football Team.
With YouTube, your natural referencing will improve. The first good reason to launch yourself on the platform is that it can boost your SEO. Indeed, search engines prefer, when relevant, the display of videos in the search results of Internet users. On social media, there's nothing worse than inconsistency. To create an effective YouTube channel for your National Football Team, you'll need to ensure that you're posting at an optimal pace. To do this, nothing better than to work on an editorial line that will allow you to organize the posting of your YouTube videos according to the events of the year (match day, world cup…) and your possibilities. Your success on YouTube will depend directly on your ability to create a close relationship between you, your National Football Team and your audience. To do this, you must address your fans on YouTube as if they were in front of you.
National Football Teams all around the world are already using YouTube as one of their main marketing tools, to promote themselves on the web and reach existing and potential new supporters ! NFF TV, the Official YouTube Channel of all Nigeria national football teams, regularly posts matches and player interview videos. The Federación Peruana de Fútbol - Cuenta Oficialhas over 100k followers. This audience eagerly watches press conferences and historical moments on video. AFASeleccion has recently added a playlist about the next world cup that will happen in Qatar in 2022 to get their fans ready. Finally, England’s national football team has nearly reached 2 million followers on their channel! Why is that? Because they publish fun, interesting and football fueled videos on a daily basis.
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