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YouTube is the online video platform of Google. Created in 2005 by 3 colleagues, Steven Chen, Chad Hurley and Jawed Karim, the service was bought by the Mountain View firm in 2006 for 1.65 billion dollars! Today, YouTube means : 2 billion users each month, more than 80,000 videos viewed every second on YouTube, more than 1 billion hours of video are viewed on YouTube by users around the world each day. A picture is worth a thousand words, the statistics prove it. On a website, a user spends on average 2 minutes more to watch a video. Visual material is by nature interactive. It is more engaging and "friendly" than static text on a website's homepage. These are some of the many reasons why your Sports Association should have a YouTube channel so that you can reach your existing audience, and find more followers.
With Youtube, your natural referencing will improve. The first good reason to launch yourself on the platform is that it can boost your SEO. Indeed, search engines prefer, when relevant, the display of videos in the search results of Internet users. On social media, there's nothing worse than inconsistency. To create an effective YouTube channel for your Sports Association, you'll need to ensure that you're posting at an optimal pace. To do this, nothing better than to work on an editorial line that will allow you to organize the posting of your YouTube videos according to the events of the year (match day, world cup…) and your possibilities. Your success on YouTube will depend directly on your ability to create a close relationship between you, your Sports Association and your audience. To do this, you must address your fans on YouTube as if they were in front of you.
The most successful Sports Associations in the world all have one thing in common : they run a fantastic YouTube channel, on which they post interesting, engaging content as often as they can. This way, they keep their audience engaged and clicking! Sports Associations such as the Fédération Française de Football have understood that football fans want to see more than matches, and their 2 millions followers are here for it! Their videos filming the daily lives of football stars are very successful. On their channel, you will be able to find everything from championship matches reviews, videos about the history of a football club, and compilations of the best moments of a previous world cup. FA Wales’s channel counts nearly 22k followers. Viewers are keep to watch international football matches and follow their feminine team. The Israel Football Association’s channel is also here to give the Israeli fans their dose of football news.
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