For potential students, choosing a university is one of the biggest decisions they make. YouTube cultivates younger generations and has a world-wide platform to display university values and experiences.
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YouTube is the world’s biggest video hosting site, where you can find all kinds of video content: clips, music, tutorials, and more. Videos are viewed, shared, and streamed on the web incredibly fast. This is one of the main reasons why you should be working on creating a YouTube channel for your University. YouTube is an extremely powerful website that allows you to develop your digital media strategy. Many big brands, across all industries, use YouTube to post how-to videos, promos, product info videos, and more. This is also because YouTube is the second-biggest search engine in the world. As a leading University, you should aim to increase your presence on YouTube and join successful University channels such as Oxford University, The University of Melbourne, LSE, Cambridge University, etc.
On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your University. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your university by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your University channel as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your University’s history or values in order to reach current and future students and make them remember your University.
Leading world-class University are all using YouTube to promote themselves and to attract many new potential students. LSE has managed to build up an audience of over 200K people! This is mainly thanks to their successful student Vlogs which are a way for future students to learn exactly what it is like to be a student in this University. They also promote their research projects, which is an essential part of a successful University. The famous Cambridge University likes to post incredible science videos to promote their cutting edge technology and seduce potential students. The Massachusetts Institute of Technology is presenting the life of their current student through their playlist Life at MIT, and the University of Oxford is giving high school students advice and telling them how to apply to university step by step.
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