People are using YouTube to learn about home renovation, with watch time increasing every year. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
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Well known Home Improvement Stores run successful YouTube channels that they use to reach their customers in an era where online shopping has never been more important. YouTube channels help successful social media managers, marketing managers, sales and advertising departments reach millions of potential customers through entertaining and fun videos. One of the major advantages of YouTube is that it is a powerful search engine, which will help you by making sure that your brand is being noticed online. Many majorHome Improvement Stores and businesses use YouTube to reach new and existing customers all around the world. Think MACH MAL, Castorama Polska, Leroy Merlin Brasil or Spareka: they all have one thing in common, their media marketers have understood how to successfully use YouTube to grow stronger brands.
YouTube is the second largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Home Improvement Stores is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Home Improvement Stores use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how or their commitments, for example. By offering original and entertaining content, especially as everyone will need your services on day! By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.
Successful home improvement stores on YouTube have all found out what people are actually searching for : how-to videos, tutorial videos and product recommendations videos. Spareka is helping their customers repair their appliances on their own by showing them detailed videos of the work that needs to be done. In the same way, Leroy Merlin Brazil understands that not everyone has the knowledge and experience required to renovate their house : that is what they are creating popular videos to teach their audience how to lay flooring or tiling, for example. Castorama Polska goes even further by showing their viewers how to actually build a house!
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