Telecom companies operate in an extremely competitive industry where it's a constant bidding war over who offers the best coverage for the best price. Consumers need to trust the service provider they choose. Videos can help buyers make purchase decisions or increase brand loyalty with educational content and updates on latest communications trends. 2/3 of buyers say online video has given them ideas and inspiration for their purchase.
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YouTube is the world’s biggest video hosting site, where you can find all kinds of video content: clips, music, tutorials, and more. Videos are viewed, shared, and streamed on the web incredibly fast. This is one of the main reasons why you should be working on creating a YouTube channel for your Telecom Brand. YouTube is an extremely powerful website that allows you to develop your digital media strategy. Many big brands, across all industries, use YouTube to post how-to videos, promos, product info videos, and more. This is also because YouTube is the second-biggest search engine in the world. As a leading Telecom Brand, you should aim to increase your presence on YouTube and join successful Telecom Brand channels like Vodafone UK, MovistarVE, O2, AT&T, etc.
How do the Best Telecom Brands use YouTube, grow their channels, and attract thousands of new subscribers? By taking advantage of the fact that since the pandemic started, people tend to browse the web more and will look for videos of products and product reviews every time they want to make a purchase. Marketing videos and social media advertising campaigns are now the number one way for social media marketers to reach potential new customers. Creating fun, entertaining and unforgettable YouTube videos allows Telecom Brands to create content that will be shared across the world! Some people may be new to your business and brand, or you may be a rather young company, but with a successful YouTube channel, it shouldn't take long for people to know you and the services you provide.
Many of the best Telecom Brands out there are using celebrities or influencers to help them promote their products and services. Since social media have such an important role in people’s lives nowadays, influencers have seen their image used as marketing material. And it is working! AT&T for example regularly posts content describing how their products improve connectivity in the world. O2 likes to ask celebrities to do unboxing videos where they discover a brand-new mobile phone for the first time, for example, and find out about it in front of their audience. A large percentage of YouTube viewers are children, and they happen to own mobile phones at a very young age these days. MovistarVE has understood this, and you can see a playlist featuring only children talking about new technology on their YouTube channel.
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